I think the best strategy comes from taking the weird idea seriously enough that it stops being weird and starts being undeniable. I love to start with an absurd premise and follow inspiration until it leads me to a place that actually makes you feel something. I want to be somewhere that lets me stay in the room from research to execution — where the strategist doesn't hand off the brief and leave.

I’m a terrible stand-up (I can’t tell my own punchlines without laughing).

I bought a set of tarot cards because I thought it would be funny to lie at parties but now everyone keeps trying to convince me I'm psychic.

I have no inner monologue (I thought characters were just narrating their thoughts for the reader’s benefit until very recently. What are you guys even talking about all the time???).

I believe the best thing you can do as a mammal is eat a really good piece of fruit on a sunny day.