THE problem
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the insight
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The Solution
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Pandemic Popularity
Exploded with Gen Z during the pandemic, offering a refreshing break from curated feeds.
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BeReal Needs a New Audience
After peaking at 75M active users in June 2022, engagement collapsed. The novelty wore off. Posting the same photo every day forced Gen Z to confront the monotony of their lives—and they got bored.
Babies turn into toddlers overnight. First words, first foods, first tantrums. For new parents, the little things aren't little at all. They're what make each day different from the last.